A Royal Warrant gives Aston Martin’s brand extra panache.
In the United Kingdom, the Royal Family provides formal recognition and acknowledgment to companies and brands that regularly supply goods and services to them in the form of coveted Royal Warrants. Brands across various industries like fashion, food, jewelry, beauty, and more boast these Royal Warrants as badges of honor that indicate their quality, heritage, service, and favor within the Royal Family. One of the latest, however, is Aston Martin, the celebrated purveyor of luxury performance cars with 112 years of history and unmistakable British style and elegance.
It was confirmed in May 2024 that Aston Martin would be the recipient of a Royal Warrant, but the historic luxury performance car manufacturer has only now begun to use the Warrant, proudly showcasing its association with the Royal Family next to its legendary winged logo. The history between Aston Martin and the Royal Family stretches back over 70 years, with the delivery of a three-liter Lagonda to Prince Philip in 1954.
The Duke of Kent acquired an Aston Martin DB2/4 in 1955, and the King’s DB6 Mk2 Volante remains an icon of Aston Martin’s relationship with the Royal Family to this day. The King has been part of the Aston Martin Owners Club since 1973, and as a Motor Car Manufacturer and Repairer to His Royal Highness The Prince of Wales, Aston Martin has held a Royal Warrant since 1982. However, this is the first time that Aston Martin carries the arms of the sovereign. With a new Royal Warrant, Aston Martin will open a new chapter in its storied history and longstanding relationship with the Royal Family.
Image Source: Aston Martin
