Pebble Beach is about to get a taste of Aston Martin’s redefined brand.
After unveiling the brand’s new direction, Aston Martin proudly announced that it will have the strongest presence that it has ever had at the world-famous Pebble Becah Concours d’Elegance. The event is one of the most renowned and revered automotive events in the world, and year after year, the Concours brings together members of the highest echelon of automotive excellence, whether it’s ultra-rare classics, stunning one-offs, or concepts and new models from our favorite luxury and performance brands.
Aston Martin Club 1913 was refreshed to match Aston Martin’s new brand identity, and the invitation-only clubhouse gives guests one of the best views of the entire show, overlooking the 18th fairway of the golf course, which in turn overlooks the beautiful Stillwater Cove. The Pebble Beach Concours d’Elegance will be quite the celebration for Aston Martin, as the brand has announced that it plans to use the event as a backdrop for two new additions to its portfolio and that it will also be celebrating the 10th anniversary of Aston Martin’s Q bespoke service.
To do so, Aston Martin will be showing off a new special, exclusive model that pays homage to the brand’s racing heritage and recent success at the 24 Hours of Le Mans. The other model that Aston Martin will reveal at the Concours is a performance model that encapsulates the brand identity of spirited, intense driving currently hallmarked by models like the DBX707 and outgoing V12 Vantage, and most markedly the Valkyrie hypercar. The model will be revealed at a private VIP event on the 19th of August, and will then be on view at Aston Martin Club 1913 by invitation.
The brand will also be sharing the latest developments on the Valhalla supercar project, with the hybrid supercar set to be on display at Aston Martin Club 1913 for the first time with a new revised interior. Prospective owners will be able to test the seating position and the car’s F1-inspired interior sensibilities. The Valhalla will be limited to 999 examples, and it uses a twin-turbocharged V8 engine in conjunction with two electric motors to produce 937 total system horsepower. Aston Martin’s refreshed brand is ready to spread its redesigned wings at the Pebble Beach Concours d’Elegance this year, and the result is going to be spectacular.
Source: Aston Martin
