Bentley has officially named British actor Lucien Laviscount as its newest global brand ambassador, signaling a fresh chapter for the Crewe-based marque. You probably know Laviscount from Emily in Paris, but beyond Netflix fame, he’s fast becoming a face of modern British luxury. While he now drives a bespoke Mulliner Continental GT Speed in Onyx, featuring a Beluga and Fern Green interior with Galaxy Stone veneers, Laviscount recalls why he admires the British marque.
“My first memory of seeing a Bentley in the wild was while playing football in the back streets. Everyone just stopped. Growing up in Burnley taught me the value of hard work, taking pride in everything you do, and leading with integrity. Those early years laid the foundation for who I am today. Becoming a brand ambassador for Bentley is deeply personal. It’s a moment that reflects where I come from and everything I’m working towards.”
During his recent tour of Bentley’s headquarters in Crewe, England, Laviscount said he was deeply impressed by the craft and the people behind the marque. Meeting with families who’ve worked at Bentley for multiple generations left him inspired by their dedication and heritage, and how the brand has retained such strong family values throughout its 106-year history.
At this year’s Goodwood Festival of Speed, Lucien took the wheel of the legendary Bentley Speed 6 up the famous hill climb and later joined the brand’s growing culture and coffee community at the Duke of London, celebrating the Bentley x Joe & the Juice collaboration.
“Bentley has always been famous because of its customers, since the extraordinary Bentley Boys and Girls of the 1920s. Today they are equally extraordinary, and Lucien will help us celebrate this unique community and legacy.”- Ben Whattam, Bentley’s Global Marketing Director.
In addition to his new role with Bentley, Laviscount is also the global face of Dolce & Gabbana Men and an ambassador for Formula E. His creative reach across fashion, entertainment, and motorsport makes him a natural fit to serve as the brand ambassador for one of the world’s most storied automotive brands.
Besides the current lineup, as Bentley looks towards its next generation of flagship models, likely influenced by the EXP 15 concept unveiled earlier this year at the brand’s new design studio, Laviscount will play a key role in Bentley’s broader strategy of connecting design, culture, and craftsmanship of its electric and hybrid future.
Images: Bentley
