The design of a Bugatti hypercar embodies the pinnacle of automotive beauty and craftsmanship, where each curve and line is meticulously sculpted to create a blend of form and function, turning engineering into an art form. Frank Heyl, an essential part of Bugatti’s legacy, has been named Director of Design for Bugatti Rimac. Over 15 years, Heyl rose from Senior Exterior Designer to Head of Exterior Design and later Deputy Design Director, working closely with Achim Anscheidt, the recently retired predecessor. Heyl’s designs, including the Chiron, Divo, Bolide, and W16 Mistral, have defined the current era of Bugatti. He cherishes the core essence of the brand: performance, where true beauty and timeless elegance come from cars designed with a pure focus on form following performance.
Educated at the Royal College of Art in London, Heyl has been responsible for innovations like the special boot lid on the Chiron, blending advanced aerodynamics with the brand’s unique aesthetics. His work helped achieve a record top speed with the Chiron Super Sport 300+. Frank has a vision to continue the Bugatti legacy of Speed, Luxury, and Elegance, all while evolving the cutting-edge identity of Rimac Automobili. He aspires to create designs that transcend automotive lines and lean into pure artistry, honoring the family of artists and engineers who founded Bugatti. As Bugatti welcomes a new era under Frank’s guidance, his passion and experience promise to create vehicles cherished for generations, staying true to the brand’s timeless values and pushing the boundaries of performance and elegance. View all Bugatti examples currently for sale on duPont REGISTRY by clicking the link below.