Ferrari celebrates its heritage and future with a stunning light show at the Maranello Factory, honoring its dedicated workforce.
Ferrari, the renowned Italian automaker, recently illuminated its Maranello factory in a dazzling display of lights, sounds, and imagery. This spectacular event, held for its first time ever, was both a visual feast and a tribute to the people behind the brand’s enduring success.
John Elkann, Ferrari’s Chairman, aptly described the event as a journey that encapsulates the essence of Ferrari – a blend of tradition, innovation, and a forward-looking vision. The light show transformed some of the most iconic buildings on the Ferrari campus into canvases of vibrant projections, showcasing the unique nature of a company powered by over 5,000 individuals.
The show’s centerpiece was the historic entrance of the factory, where videos of legendary cars, including the 125 S and the recent Le Mans-winning 499P endurance racing hypercars, were projected. These models symbolize Ferrari’s illustrious history and recent triumphs, such as the incredibly anticipated return to the top class of the 24 Hours of Le Mans after 50 years gone. As visitors strolled along the red-lit Viale Enzo Ferrari, they encountered the former paint shop tower, now a giant screen displaying Ferrari’s core values: Individual and Team; Tradition and Innovation; Passion and Achievement. These values reflect the spirit that drives Ferrari forward, blending a rich legacy with pioneering advancements.
The show also paid homage to Ferrari’s workforce, the heart of the brand. The faces of employees from various departments – Racing, Sports Cars, and Lifestyle – were prominently featured, celebrating their contributions. In a recent initiative, Ferrari extended its share ownership scheme to all employees, turning them into shareholders and stakeholders in the company’s future.
Technological innovation, a cornerstone of Ferrari’s philosophy, was represented by the Wind Tunnel, designed by renowned architect Renzo Piano. The tunnel, usually shrouded in secrecy, was brought to life with colored beams, symbolizing the aerodynamic flows studied within. This was a creative nod to the advanced engineering that Ferrari is synonymous with. Looking ahead, the light show cast its glow on the e-building, set to open next June. This building, central to Ferrari’s future endeavors, was illuminated amidst a newly developing area totaling nearly 25 acres, signaling the next chapter in Ferrari’s story.
Elkann reiterated the importance of tradition and innovation at Ferrari, highlighting the company’s commitment to pushing boundaries while honoring its rich history. This light show, he remarked, is a testament to the men and women who make Ferrari’s extraordinary achievements possible, and to the global Ferrari family that makes the brand truly unique. Ferrari plans to repeat the show, allowing its workforce and their guests to experience this homage to the company’s past, present, and future.
Image Source: Ferrari