Ferrari revives 70s glamour with special livery for F1’s Las Vegas return, introducing exclusive gear and Ray Ban collaboration.
Ferrari is revving up nostalgia with a special livery to mark Formula 1’s grand return to Las Vegas. After a 41-year hiatus, the city of lights will once again host a Grand Prix, igniting the excitement of racing fans worldwide. Scuderia Ferrari, a constant presence in the Formula 1 world championship, is paying homage to the 1970s, a period many consider the first golden age of Formula 1 in America.
The 70s were a vibrant era for the sport, highlighted by the presence of racing legends like Mario Andretti, Jackie Stewart, and Niki Lauda. Their skill and charisma, coupled with intense rivalries and thrilling races, significantly boosted the sport’s popularity in the U.S. This was a time when the North American continent was buzzing with Formula 1 fever, with 19 World Championship races in the USA and nine in Canada.
In celebration of this heritage, Ferrari’s SF-23 will don a red and white livery, reminiscent of the iconic Ferrari cars of that era. This striking design is a nod to the past, with Niki Lauda’s 1975 and 1977 world titles and Gilles Villeneuve’s American double win in 1979 casting long shadows of glory. Charles Leclerc and Carlos Sainz are joining this tribute by wearing race suits and helmets adorned with the same vintage colors for the upcoming night race on November 18. But the homage doesn’t end on the track. Ferrari is set to release a limited edition collection of merchandise, including caps and accessories, all bearing the classic red and white. These items are a blend of past and present, a tangible piece of racing history that fans can take home. The collection is a collaboration with Californian artist Joshua Vides, whose signature style adds a contemporary twist to the retro theme.
Moreover, Ferrari’s partnership with Puma has resulted in exclusive team kit for the event, demonstrating the seamless cooperation between the Scuderia and its partners. The event’s anticipation is also marked by a special edition of Ray Ban’s iconic Aviator glasses, aptly named the Las Vegas model. These glasses feature a bespoke design that aligns with Ferrari’s theme for the event, further cementing the synergy between style and speed.
To cap off the celebration, Ferrari will host a pop-up boutique at the Bellagio Hotel from November 13 to 20. Here, fans can immerse themselves in the luxury of Ferrari-designed fashion collections, experiencing the blend of high fashion and high performance that only Ferrari can provide. This event is an homage to the days when Formula 1 was finding its feet on American soil and the nights when the stars of the sport shone as brightly as the lights of Las Vegas. As the engines roar to life this November, it won’t just be the sound of horsepower; it’ll be the heartbeat of history returning to one of its most storied stages.