The Red Dot Awards are a prestigious celebration of the most excellent design in the automotive industry, and Ferrari is one of the greatest names in that regard. However, Ferrari has achieved a new milestone at the Red Dot Awards, as for the first time in the history of the awards and of Ferrari, Ferrari won two of the highest awards in the same ceremony. With incredible reveals coming from Ferrari in the past year, shaping, changing, and growing the historic brand, the excellent design of Ferrari’s new creations has been recognized in the best way possible.
Ferrari’s Purosangue SUV, the brand’s first four-door four-seater model, won in the Product Design category. Its stunning proportions, incredible luxury, coach-style doors, and timeless looks have made it an instant object of aspiration among automotive enthusiasts. In addition, the virtual Ferrari Vision Gran Turismo also won in the Innovative Products category. The concept car has a futuristic and avant-garde design that will hopefully serve as inspiration for future Ferraris that see real-life roads like other Vision Gran Turismo cars have in the past. Another Red Dot award went to the Ferrari 296 GTS, the new plug-in hybrid supercar and the first Prancing Horse badge-wearing spider to boast a V6 engine. With design excellence throughout its history, Ferrari was done justice with its historic victories at the Red Dot Awards.