The Urus brings the Lamborghini brand to places it’s never traversed before, and this new Lamborghini experience shows that off.
For most of the time that the brand has been in existence, few have thought of Lamborghini as a brand that was ready for adventure, but the introduction of the Urus SUV changed that, and with a new series of events called “Esperienza Avventura,” Lamborghini is eager to take the Urus off the beaten path. This new program of events is made for Lamborghini customers who want to experience the full adventuring potential of the Urus hailing from Europe and the Middle East.
Lasting a month, 50 of these customers participated in daily stages of around 180 miles in stunning locations on the southern Icelandic coast. The cars were subjected to a range of terrains, from the lava flow of the new Geldingadalir Valley volcano on the Reykjanes Peninsula to the Kvernufoss waterfall, the Katla Glacier, the Jokursarlon Glacier Lagoon, and more. An advanced all-wheel-drive system, combined with a twin-turbocharged V8 engine producing 650 horsepower and 627 lb/ft of torque made sure that the Urus was ready for everything that was thrown at it.