Owner of GT, special, or Exclusive Manufaktur Porsche models can order bespoke Porsche Design Chronographs, crafted to match their car’s unique design, materials, and colors. Each watch is limited to vehicle production numbers and made to order.
Along with engineering some of the quickest sports cars ever to touch a road or racetrack, Porsche is also well-known in the world of haute horology, with a rich heritage in crafting a collection of automotive-inspired luxury watches. The ‘Exclusive Vehicle Watches’ series stands at the pinnacle of Porsche Design’s watch collection. They’re extensions of the sports cars we dream about owning one day, whether it be the heart-pounding performance of a 911 Turbo or the adventurous spirit of the off-road-ready 911 Dakar. Each model tells a story while cementing its place history, incorporating design characteristics and materials straight from the cars they’re inspired by.
It all began in 1972 with the opening of Studio F.A. Porsche, where Professor Ferdinand Alexander Porsche first developed the black Porsche Design Chronograph 1 as a revolutionary watch that acted as an extension of the 911s his father Ferry was producing. The ideology behind crafting such a watch started with a focus on delivering a high-quality gift for deserving employees and select customers. The Chronograph I was the first matte black chronograph to shake up the watch world, sparking plenty of controversy. F.A. Porsche infused the spirit of the 911, its performance, speed, and elegance, into the Chronograph I, effectively turning it into the first sports car for your wrist.
Porsche Design’s Exclusive Vehicle Watches are unique and available only to owners who configure a limited-production Porsche and opt for a personalized timepiece. Each watch is crafted to mirror the materials, colors, and spirit of the 911 or 718, guaranteeing that each custom timepiece is an actual work of art. Whether it’s carbon fiber characteristics, leather accents, or signature PTS (Paint-to-Sample) shades, Porsche Design takes all the necessary steps to perfectly match the specifications you have on order. Additionally, each watch is paired with matching production numbers, aligning it with the specific vehicle it was intended for. The attention to detail and exclusive qualities create a deep personal connection between the watch, the car, and its owner, elevating the ownership experience to a whole new level of luxury.
Porsche Design’s lineup of limited-production, automotive-inspired chronographs includes models like the Chronograph 911 Turbo 50 Years, 911 GT3 RS Chronograph, Chronograph 1 – 911 S/T, Chronograph 1 – 911 Dakar, and Chronograph 718 Spyder RS. The watches feature distinctive elements like carbon fiber dials, race-inspired details, and special engravings that reflect the spirit and performance of the cars. For example, the 911 Turbo 50 Years Chronograph captures the iconic styling of the Porsche 911, while the 911 GT3 RS Chronograph is designed with performance in mind, showcasing its power and precision.
Porsche Design and its Exclusive Vehicle Watches are memorable ways to carry a piece of your Porsche with you, whether on a commute to work or a weekend track day. For Porsche owners, these timepieces offer more than just a way to tell time; they’re a nod to their car’s legacy and craftsmanship.
This article appeared in our April 2025 Issue.
Introducing the 40th Anniversary April 2025 issue of duPont REGISTRY, #479, starring the cover of our first issue. To get your hands on a copy, either buy a single issue or subscribe.
