Maserati Held An MCPURA Driving Experience In Italy

Maserati shows off the MCPURA’s driving prowess amongst Italy’s natural beauty.

Succeeding the MC20 that revolutionized the historic brand, Maserati’s MCPURA is a combination of compelling performance, racing-inspired engineering, signature Italian luxury, and Maserati’s celebrated reputation for gorgeous design. The MCPURA, and the MC20 before it, also have the distinction of succeeding the MC12, Maserati’s legendary supercar that is one of the most iconic, exclusive, and cherished collector-grade masterpieces of the 2000s.

After it’s been launched, invited guests to an exclusive Driving Experience in Italy got the chance to drive the MCPURA and see what the new Maserati supercar has to offer for themselves, and it was against the spectacular backdrop of Versilia, including the iconic Forte dei Marmi, Pietrasanta, and the Carrara Marble Quarries.

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Four Maserati sports cars are parked in a row outside among tall trees, viewed through a window from inside a room with a lamp and plants—a scene reminiscent of Italy and the exclusive MCPURA Driving Experience.

View through a window showing a parked Maserati sports car among tall trees, with a lit lamp and a potted plant indoors in the foreground—capturing an elegant Italian ambiance.

Three Maserati sports cars, icons of Italy, are parked in a row with convertible tops down, license plates visible—a perfect scene reminiscent of an MCPURA Driving Experience.

A red Maserati sports car is parked in front of a building, with several other sports cars and trees in the background, offering an authentic taste of the MCPURA Driving Experience inspired by Italy.

A blue Maserati sports car and a black grand piano are displayed in front of a large, ornate brick mansion in Italy, illuminated at night, evoking the elegance of the MCPURA Driving Experience.

Two blue Maserati sports cars are parked side by side in front of a yellow building with closed green shutters in Italy, palm trees swaying behind—a perfect scene for an MCPURA Driving Experience.

A blue Maserati sports car, inspired by the spirit of Italy, is parked on a paved driveway near stacked decorative stones and lush greenery.

A turquoise Maserati MC20 with its scissor doors open is parked on a stone surface near large white marble blocks under a clear sky, evoking the spirit of Italy and the thrill of the MCPURA Driving Experience.

A teal Maserati sports car is parked on a stone surface outside a white industrial building under a clear blue sky, capturing the spirit of Italy and the thrill of an MCPURA Driving Experience.

A turquoise Maserati convertible sports car is parked on a marble platform near a statue of an astronaut, with people and industrial buildings in the background—perfect for an unforgettable MCPURA Driving Experience in Italy.

A matte blue Maserati sports car is parked on a street in Italy near modern art sculptures and marble statues, capturing the spirit of the MCPURA Driving Experience in an urban setting.

A turquoise Maserati MC20 sports car is parked in an industrial-style outdoor area with concrete walls and buildings in the background, promising an exhilarating driving experience.

A turquoise Maserati, a symbol of Italian luxury, is parked in front of a marble astronaut statue and stone slabs outside a modern building—a scene fit for the ultimate MCPURA Driving Experience.

A black statue of a seated figure is in the foreground, with several Maserati luxury cars parked in front of a white building across the street, evoking the allure of an Italian MCPURA Driving Experience.

A blue Maserati convertible sports car is parked in a stone courtyard in Italy, surrounded by large marble blocks and a statue of a person.

A blue Maserati sports car is parked on a concrete surface framed by open glass doors, with sunlit stone ruins in the background, evoking the spirit of Italy and the thrill of an MCPURA Driving Experience.

Two turquoise Maserati sports cars are parked side by side in an industrial outdoor setting with large marble slabs and metal structures, embodying the spirit of Italy and the thrill of the MCPURA Driving Experience.

With 630 horsepower now on tap from the twin-turbocharged Nettuno V6 engine, the Maserati MCPURA delivered an exciting driving and sound experience in the beautiful Italian landscapes, with a best-in-class power-to-weight ratio of 2.33 kg/hp. In addition, the Cielo open-top variant boasts the best of both worlds when it comes to coupes and convertibles, with incredible flexibility, including an electrochromic glass roof that is also retractable to let the air in.

Maserati’s Fuoriserie customization program shines beautifully on the MCPURA, with the car being launched with a unique AI Acqua Rainbow color that shifts in the light, shown in matte on the coupe, and in a glossy finish on the Cielo. Devil Orange and Night Interaction are other unique shades available, as well as a broad palette of other stunning finishes, along with stunning details inside and out of the vehicle, embodying Italian bespoke artisan craftsmanship. With a driving experience taking place in some of Italy’s most beautiful landscapes, the Maserati MCPURA has proven itself as a statement of supercar excellence.

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Image Source: Maserati