Showing up to top-tier NCAA football games in this ultimate tailgate machine is an absolute must, transforming the arena parking lot into a luxurious home away from home. Mercedes-Benz USA is steering its Vans Marketing department in a groundbreaking direction, venturing into digital entertainment and brand collaborations with their new docu-series, Sprinter Labs. The series aims to showcase the transition of an ordinary Sprinter Van into a bespoke dream machine. For its debut season, the auto giant has collaborated with ESPN to create a mobile podcast studio that’s nothing short of extraordinary.
Imagine watching college football not just from your couch, but from the belly of a state-of-the-art Mercedes-Benz Sprinter, reimagined by Matthews Specialty Vehicles. This 170-inch wheel-base, all-wheel-drive cargo van is a mobile college football tailgating sensation. Spearheaded by renowned ESPN college football host/reporter Jen Lada and Mercedes-Benz Vans’ Iain Forsyth, the four-episode series unveils every stage of this remarkable transformation.
Matthews Specialty Vehicles shines, decking out the Sprinter with Wi-Fi broadcasting capabilities, high-end sound and camera systems, LED lighting, and even a smart screen. For fans, the exterior showcases a branded wrap, TV screens, and a sports ticker with all the bells and whistles you’d need for an epic tailgating experience. The van also includes a solar-powered charging station for maximum efficiency.
Since its beginning, the Mercedes-Benz Sprinter has been a leader in commercial vehicles, setting new standards in safety, ergonomics, and comfort. With the launch of Sprinter Labs, the brand continues to redefine what a commercial vehicle can be. So mark your calendars: the first episode featuring this exciting ESPN partnership premieres on September 7th. View all Mercedes-Benz Sprinter Vans currently for sale on duPont REGISTRY by clicking the link below.
Source: Mercedes-Benz USA