Bugatti has spent the last 20 years sending shockwaves through the automotive industry. Its introduction of hypercars powered by an immensely powerful quad-turbocharged W16 engine set new standards for speed, acceleration, engineering, design, and automotive excellence as a whole. The ultra-exclusive Veyron, Chiron, and other models from the historic manufacturer showed the world a new era of cars that blend luxury, performance, and artisan craftsmanship in a way very few other names could measure up to.
However, with the reveal of the Bugatti W16 Mistral a year ago, it was also announced that that would be the final W16-powered Bugatti model, and that a new era would begin soon. The time has come, and Bugatti’s latest post on Instagram is an announcement that its future is nigh. The post specified that fans should stay tuned for something coming on August 10th, and hashtagged terms like “Bugatti Sur Mesure,” “Golden Era,” and “The Quail,” the prestigious event at which this announcement will likely be made.
The post itself pays homage to and looks back on Bugatti’s 21st century marvels, starting with the Chiron Super Sport, the ultimate expression of the Chiron’s breakneck speed, as well as the Veyron in the form of a sketch, looking back on what has brought the brand to its current incredible glory in the past 20 years. As a brand that has an incredibly glorious past, as well as an aspirational present and a desirable future, the anticipation builds for what Bugatti is set to do next.
Sources: Bugatti via Instagram