Maserati x Acqua di Parma Launch New Collection

Maserati expresses its unique Italian luxury through scent.

Maserati’s vehicles are known for their combination of gorgeous design, compelling performance, and decidedly Italian luxury, with a signature approach to executing driving joy that has captivated fans and owners. Now, a new collaboration with another established name in Italian luxury has added a new facet to Maserati’s proud Italian heritage and rich history, and that is its new partnership with Acqua di Parma, a famed Italian fragrance house known for its luxuriously crafted scents.

Combining their ‘Made in Italy’ legacies, the new Acqua di Parma x Maserati collection bears a theme of ‘The Art of Travel,’ embodying the inspiration of Italy’s natural beauty in Acqua di Parma’s fragrances and the grand touring excellence of Maserati’s most iconic vehicles. The collection includes a bespoke Andiamo Car Diffuser, finished in the fragrance house’s iconic yellow with Acqua di Parma’s logo and Maserati’s Trident, along with a Passepartout Leather Charm with a 12ml Colonia Eau de Cologne, and the Art of Travel Coffret, which comes in Acqua di Parma’s iconic hat box.

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A pair of navy blue leather driving gloves with yellow trim from the new collection rest on a yellow box, set on a white surface with the ocean and greenery in the background.

A round yellow container and matching lid of Acqua di Parma’s new collection, placed on a white surface outdoors with greenery and blue sky in the background.

A person in a yellow outfit drives a vintage Maserati with yellow round boxes from the new Acqua di Parma collection, a yellow container, and a bouquet of flowers on the beige leather passenger seat.

A woman in a yellow dress leans against a vintage Maserati convertible parked on a coastal road, with cliffs, trees, and the shimmering sea forming the perfect backdrop for the new collection.

Acqua di Parma gift sets from the new collection are elegantly displayed on a white table outdoors, with ocean views and coastal cliffs in the background.

A woman sits barefoot on a docked boat, looking at her watch, with a brown bag beside her; a vintage brown Maserati convertible is parked in the background near a stone wall.

A round yellow Acqua di Parma box, black gloves, and a yellow booklet from the new collection are arranged on a white surface with greenery and the sea in the background.

Inside the Coffret, the Andiamo Car Diffuser comes with a Luce di Colonia refill and a set of special nappa leather driving gloves. The diffuser easily attaches to a ventilation grill, allowing for gorgeous scent to be dispersed throughout the interior when the ventilation system is on. Only 100 Coffrets will be made, which will be available at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez, and Paris. Meanwhile, the car diffuser will be made available at Maserati showrooms and online. Enhancing everyday journeys with Acqua di Parma’s venerated fragrances and Maserati’s signature automotive luxury, two Italian icons are coming together in this very special collaboration.

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Image Source: Maserati