TAG Heuer will take the track once again with Formula 1 by becoming the sport’s Official Timekeeper in 2025. With a decades-long legacy, the Swiss watchmaker continues to leave its mark on Formula 1 history. From being the first luxury brand to sponsor a team in 1971 to groundbreaking watches like the Mikrograph, TAG Heuer’s journey with F1 has been nothing short of iconic. The partnership celebrates a shared passion for precision, performance, and pushing boundaries, with TAG Heuer’s logo taking its place trackside.
Throughout its history, TAG Heuer has partnered with some of F1’s most legendary teams and drivers, including Ferrari, McLaren, and Red Bull Racing. Iconic moments like Jo Siffert’s sponsorship deal in 1969 and Ayrton Senna’s victories cemented TAG Heuer’s status as a motorsport icon. With its return, the brand promises to honor this history while embracing F1’s future.
TAG Heuer’s renewed partnership with Formula 1 symbolizes a new chapter in an already storied relationship. With its trackside presence, the brand aims to capture the spirit of F1’s 75th anniversary. Shop all current TAG Heuer watches for sale on duPont REGISTRY by clicking the link below.
Source: TAG Heuer
