Ferrari is usually fashionably late to trends within the automotive industry, as it’s a manufacturer that is seemingly careful with its legacy and heritage. While many of its competitors were eager to introduce SUV models that have proven to be massive sales successes and excellent at their ambition of combining luxury and high performance with SUV practicality, Ferrari’s eventual contribution to the market remained only a rumor for years, and when the Purosangue finally arrived, Ferrari referred to it as the marque’s “first four-door four-seater.”
Electric vehicles are no exception to Ferrari’s rule of caution, but the brand won’t keep fans waiting much longer for its first all-electric vehicle, as Ferrari’s latest announcement confirms that the first Ferrari EV, the Luce, will be debuted in May. Before then, though, Ferrari is showcasing the interior design concept of the Luce, which showcases a philosophy of marrying bold electric innovation with Ferrari’s rich heritage and classic charm.
The launch of the new Ferrari Luce's interior took place in San Francisco, specifically in collaboration with LoveFrom, a creative collective founded by Sir Jony Ive, known for his design work with Apple, and Marc Newson. To design the interior of the Luce, LoveFrom was given the challenge of combining heritage inspiration with defiance to convention, and the freedom to define the design direction, resulting in a look that uses interdisciplinary expertise to marry technology and authenticity.
LoveFrom worked with the Ferrari Styling Center, led by Flavio Manzoni, to ensure that its ambitions were consistent not only with Ferrari's vision and intention for the car, but also consistent with things like homologation and packaging parameters. The steering wheel features physical dials and buttons, with a design clearly reminiscent of Ferraris of old, as is the minimalistic approach to the interior overall. The instrument panel combines digital and physical elements for a timeless aesthetic, while a center screen features a physical clock, and physical toggles, and is angled towards the driver's side.
Overhead controls and paddles behind the steering wheel evoke classic Ferraris, as well, while leather seats with horizontal quilting and a small shifter contribute to retro-inspired minimalism. Used throughout is 100% recycled aluminum alloy, which is anodized with a microscopic hexagonal cell structure that adds hardness, resistance, and beauty. For the glass surfaces, the use of Gorilla Glass does very much the same.
Luxury craftsmanship and materials, sustainable production practices and sourcing, and an aesthetic that nods to classic Ferrari’s, old-school F1 cars, and notably skips using a massive touchscreen, all make the new Ferrari Luce a unique addition to the electric sports car landscape, and a unique but timeless member of Ferrari’s incredibly celebrated lineup. Deliberately tactile controls, luxurious craftsmanship, and the careful presence of high-tech features make the Ferrari Luce an EV that respects purist heritage and Ferrari’s precious legacy.
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Image Source: Ferrari
