In a year shaped by tariffs, trade uncertainty, tighter supply, and uneven demand, Porsche still delivered 279,449 units globally in 2025, which is down 10 percent from 310,718 units a year earlier. This decline was tied to factors such as supply gaps for key combustion models, softer demand in China, and a deliberate focus on value rather than volume.
“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations,” said Matthias Becker, Porsche’s board member for sales and marketing.
North America remains the German sportscar maker’s largest market, with 86,229 deliveries, essentially flat year over year. Porsche Cars North America reported retail deliveries of 76,219 vehicles in 2025, narrowly surpassing the prior record set in 2024 and marking the strongest sales year in its history. Certified Pre-Owned volumes also reached a record, rising 11 percent to 48,092 units, reinforcing continued demand across both new and pre-owned cars.
“Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025,” said Timo Resch, president and CEO of PCNA.
Meanwhile, Europe, excluding Porsche’s home market, saw deliveries fall 13 percent to 66,340 cars, while Germany declined 16 percent to 29,968 units. In China, deliveries dropped sharply, down 26 percent to 41,938 vehicles, reflecting weaker conditions in the luxury segment and intense competition from domestic players, particularly among electric models.
At the model level, the popular mid-size Porsche Macan, now made up of both gas and all-electric variants, led the lineup with 84,328 deliveries , with 27,139 units coming from North America alone. Fully electric versions accounted for 45,367 units, while combustion variants continued to sell in non-EU markets. The Porsche 911 reached a record 51,583 deliveries, underscoring sustained demand for Porsche’s highest-margin sports car, including new T-Hybrid derivatives.
As for electrification, globally, 34.4 percent of Porsche deliveries were electrified, with 22.2 percent fully electric and 12.1 percent plug-in hybrids. Over in Europe, electrified models accounted for 57.9 percent of deliveries, with plug-in hybrids dominating Panamera and Cayenne sales. The Porsche Taycan recorded 16,339 deliveries, down 22 percent, as adoption of electromobility slowed. With the all-electric Cayenne joining the lineup alongside the Macan EV, it remains to be seen how this space evolves.
Looking ahead to 2026, Becker said Porsche will continue to align production with its “value over volume” strategy while investing across combustion, hybrid, and electric powertrains. Expansion of Exclusive Manufaktur and Sonderwunsch personalization programs will play a larger role, allowing Porsche to offset lower volumes with higher per-car revenue.
Images: Porsche
