As a brand that has its roots in racing, Ferrari’s Formula 1 efforts are central to its brand and make for one of the most iconic, respected, and important pieces of the Formula 1 tapestry. Scuderia Ferrari has decades of history and legions of fans that respect its contribution to the sport and the fierce competition it brings to the F1 stage. With Formula 1’s Grand Prix races taking place all over the world, Scuderia Ferrari is entering an incredible new two-year partnership with an iconic force in the hospitality world, starting at Formula 1’s Singapore Grand Prix.
The partner is the Marina Bay Sands hotel chain, most well-known for its Singapore location, an architectural masterpiece and a significant piece of Singapore’s skyline. With three towers connected at the top by its SkyPark, the building’s silhouette is distinct and unmistakable, and its rooftop swimming pool, 57 stories high, is the highest in the world. In addition, the stunning architectural piece is also the world’s largest infinity pool.
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Based in Singapore, the company is set to begin its partnership with Scuderia Ferrari on its home turf and through its most iconic hotel property, and according to the announcement from Ferrari, it aims to bring clients closer than ever before to the intensity of Formula 1. Paul Gandolfi, Ferrari’s Head of Partnership Development, comments on Ferrari and Marina Bay Sands being “united in luxury, ambition and the pursuit of quality and excellence,” and with the Singapore Grand Prix taking place September 17, their undoubtedly exciting partnership will begin very soon.
Sources: Ferrari
