Rolls-Royce opens a new showroom in a luxury capital.
The United Arab Emirates is known as one of the world’s premier luxury hubs, with the towering ultra-modern skyscrapers of Dubai and its incredible concentration of luxury and exotic cars. However, the country’s capital, Abu Dhabi, is also one of the world’s biggest luxury capitals, and Rolls-Royce recently unveiled a new showroom in the glamorous city.
One of the world’s most revered ultra-luxury manufacturers, Rolls-Royce brought the latest iteration of its uncompromised luxury to Abu Dhabi by opening its new showroom. The new facility offers a “fully immersive brand experience,” emphasizing the personalization and artisan craftsmanship of Rolls-Royce Bespoke.
The core of the new showroom features the Bespoke Commissioning Atelier, where customers can get inspired by Rolls-Royce Bespoke creations and experience the materials, finishes, and colors they can use to create their statement in the form of an ultra-luxury car with Rolls-Royce Bespoke.
Coinciding with the grand opening of the new showroom, Rolls-Royce also celebrated the regional debut of the new Rolls-Royce Ghost Series II. The new sedan further evolves the celebrated Rolls-Royce luxury sedan, continuing to utilize its twin-turbocharged V12 powertrain and Rolls-Royce’s signature “Magic Carpet” ride. The new Abu Dhabi showroom opening cements Rolls-Royce’s status as a luxury titan in one of the world’s biggest luxury hubs.
Image Source: Rolls-Royce
