An American luxury SUV icon meets an athletic superstar.
The Lincoln Navigator drastically changed the landscape of American luxury cars when it was first introduced in the late 1990s. As a luxury SUV with a massive footprint and an unforgettable presence along with sumptuous features inside and glitzy looks, the American luxury automotive industry around the Navigator rapidly transformed to match its pioneering, genre-defining spirit. Over two decades later, the Navigator remains as Lincoln’s exemplary flagship model, showcasing the very best of the brand’s features, technology, and luxury appointments.
Serena Williams, one of the world’s greatest athletes and a legend in the world of tennis, has been a long time ambassador of the Lincoln brand, as well as a long-time Lincoln owner, and the two have come together yet again to launch a new advertising campaign for the Lincoln Navigator, entitled “Mic Drop.”
Both pioneers and icons in their own right, the campaign is based on the idea that both Serena Williams and the Lincoln Naviagtor are “mic drop-” worthy, and need no introduction. However, the new 2025 Navigator features new cutting-edge technology and a thoroughly updated design. With two legends coming together, the new “Mic Drop” advertising campaign for the Lincoln Navigator with Serena Williams is drumming up excitement for the new generation of Lincoln’s luxury SUV flagship.
