The first half of 2025 was the best one yet for PCNA.
Porsche’s already celebrated lineup of luxury performance vehicles is rapidly evolving, with a new all-electric version of its Macan SUV, the first roadgoing hybrid Porsche 911, and new generations of its perennial staple vehicles recently unveiled. However, the first half of 2025 has proved to be one of the most successful periods for Porsche Cars North America yet, with 38,696 sales at the end of the second quarter exceeding 2024’s H1 number of 34,733.
Porsche credits its robust sales success, which in fact resulted in PCNA’s best half-year ever, with the success of the new Porsche Macan. Already one of Porsche’s most popular models, the Macan spent past years trading places with the Porsche Cayenne, Porsche’s original smash hit luxury SUV, as the highest seller in Porsche’s portfolio. However, the introduction of the new Porsche Macan Electric saw the Macan’s sales rise to 14,563 in H1 2025 for PCNA, compared to the Cayenne’s 10,327.
Compared to 2024’s sales number for the Macan in the first half of the year, the H1 2025 number of Porsche Macan sales represents a significant increase of 21.32 percent, signaling the success of the electric rendition of the popular luxury performance SUV. In addition, nearly a thousand more examples of the Porsche Panamera sold in the first half of this year than in the same period last year. Sales of 911 and 718 models increased during the half, as did sales of Certified Pre-Owned Porsches. Overall, the first half of 2025 was an incredibly successful period for Porsche Cars North America.
Image Source: Porsche
