Take a look behind the scenes of BRABUS’s biggest night.
Last year, BRABUS put on an incredible show called Signature Night, where every facet of its unmistakable yet diverse brand was showcased, from fashion to watches, cars, and motorbikes. Now, nearly a year after the iconic event took place, BRABUS is looking back at its grandeur and pioneering nature in a new documentary series that details how Signature Night came together.
The first episode is finally here, with the six-episode documentary releasing episodes on April 11, April 12, April 13, April 14, April 20, and April 21. The first episode is out now, and it discusses the unbridled ambition of the bold idea to put together a fashion show that showcases custom cars alongside fashion and even more. The idea to do Signature Night was one that Constantin Buschmann, CEO of BRABUS, had for as long as 7 years, and the idea came from looking outside the automotive industry for inspiration to elevate BRABUS’s presence.
In an industry where typically, new products are displayed at large shows in a static form where it is difficult to command the attention of attendees among the many brands that are presenting. Instead, BRABUS would create an entirely new kind of show, displaying incredible custom cars among its other products on a moving runway in a Fashion Week-like spectacle.
One of the biggest challenges was finding a venue, with BRABUS deciding to use a large warehouse space near its headquarters, which was not only practical but provided a beautiful blank canvas to create a bespoke and captivating display. However, putting together something so immense doesn’t come without some form of setback, and the episode captures the moment after the BRABUS headquarters was unfortunately broken into.
While nothing of note was stolen, the show had to go on, and the episode ends with Buschmann seeing what the final invitation to the show would look like being surprised with his own. If you want to see what kind of work went into putting together BRABUS’s Signature Night in 2023, tune into the episode, and stay tuned for more as they are released.