Top-tier tire technology and high-octane automotive excellence for the global market is the anticipated result of this collaboration.
For eight decades, Hankook Tire, originating from Seoul in 1941, has etched its mark as one of the top tire manufacturers on a global scale. With eight production bases and five cutting-edge development centers scattered around the world, Hankook’s influence is palpable. Elite automakers like Audi, BMW, Mercedes-Benz, Porsche, Tesla, and VW already vouch for Hankook’s prowess by selecting their tires as original equipment. Beyond the luxury automotive niche, Hankook is a titan in the motorsport realm, supplying indispensable tires for myriad racing events worldwide.
The recent news, however, pertains to BRABUS, a name synonymous with raw power, precision, and luxury. The new partnership forged between the German performance tuning magnate and the tire giant heralds that BRABUS cars will be decked with Hankook’s high-performance tires, specifically designed for alloy wheels as large as 23 inches. A spotlight shines on the UHP Ventus S1 evo 3 and UUHP Ventus S1 evo Z tires, both known for their aramid-reinforced hybrid belts, offering unparalleled grip. These aren’t just tires; they’re feats of engineering that ensure paramount safety even under challenging wet and dry conditions. And when the snow blankets the roads, the Winter i*cept evo 3 tire is the chosen guard for many a BRABUS vehicle.
Jörn Gander, BRABUS CTO, gives a nod to the fruitful trials and tests that paved the way for this collaboration. Hankook’s vast product line aligns seamlessly with BRABUS’s diverse Monoblock wheels, opening doors to outfit a wide array of vehicles with these premium tires. But there’s more to this partnership. Future endeavors include Hankook crafting bespoke tires, tailored to meet the lofty expectations of upcoming BRABUS supercars.
Joining forces, the development teams from both titans are now in close quarters, amalgamating their expansive expertise to innovate and sculpt tires that redefine performance and safety standards. Roland Hehner, the mastermind at Hankook overseeing Product & Tuning, anticipates the challenges and prospects this union promises. Drawing from their exclusive partnership with the ABB FIA Formula E World Championship, Hankook possesses invaluable experience with electric cars’ high-performance tires. This treasure trove of knowledge is now at BRABUS’s disposal, hinting at exciting ventures into the realm of new energy vehicles, which means that this incredible partnership between Hankook and BRABUS is prepared and eager to jump into the future of the automotive industry.
Image Source: BRABUS