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BRABUS Launches Its Personalization Program For The AMG E53 Sedan & Wagon

by Jordan Aquistapace
April 22, 2025
in Brabus, Mercedes-Benz News
Two Mercedes-AMG E53 cars, a sedan and a wagon, are parked side by side in a modern urban courtyard with glass and steel buildings in the background, highlighting the possibilities of the AMG personalization program.

The new AMG E 53 falls into the hands of BRABUS.

For decades, performance wagons have subtly grown into a cool car guy option for those searching for the perfect blend of power, comfort, and, most importantly, space. And while the industry as a whole has continued to listen to its customers by releasing spacious longroof models with tons of horsepower, there’s no expert engineering and craftsmanship quite like Mercedes-Benz. Evolving from collector-grade classic E-Class station wagons like the E 55 and E 63, Mercedes-AMG launched a wagon variant of the new E 53 alongside its sedan counterpart. It didn’t take long after its launch before the team at BRABUS began drawing up its very own version of the E 53 with an aggressive new style and even more horsepower.

Two silver BRABUS-tuned Mercedes-Benz, including an AMG E53 with the Personalization Program, parked in front of a modern glass building, viewed from a low angle.

Whether it’s the sedan or wagon, BRABUS’ new custom body kit for the E 53 features carbon fiber aero upgrades that reimagine the look of its factory front and rear splitter, side intakes, side skirts, and rear wing. A custom set of BRABUS “PLATINUM EDITION” wheels come as additional options for both the sedan and wagon. The sedan shows off Monoblock Z wheels (9Jx21 & 10.5Jx21), while the wagon is upgraded with
Monoblock M wheels. Continental and Hankook supply high-performance 265/35 ZR 21 and 305/30 ZR 21 tires that are perfectly tailored to the BRABUS 700 package.

A black Mercedes-Benz AMG E53 E-Class station wagon is parked on a paved area in front of a modern glass building, showcasing its dynamic design and potential for personalization program upgrades.

Inside the Mercedes-AMG E 53, BRABUS takes luxury and personalization to another level. From color-changing illuminated scuff plates to carbon or aluminum pedal pads, every area of the cabin gets the full treatment. But the real star is the custom upholstery crafted in the owner’s choice of color, pattern, and stitching.

A silver Mercedes-Benz AMG E53 sedan drives on a rural road lined with trees and fields under a clear sky.

BRABUS gives the Mercedes-AMG E 53 HYBRID 4MATIC+ a serious boost with its PowerXtra B53 – 700 upgrade. Now pushing out 700 horsepower and 627 lb-ft of torque, it sprints from 0 to 62 mph in just 3.6 seconds. A plug-and-play control unit gives the turbocharged 3.0L straight-six new ignition and boost maps, pushing its engine-only output to 530 brake horsepower. It’s smooth, loud, and brutally quick, all while capped at a 174 mph top speed. And for those wondering, yes, all BRABUS parts are backed by a three-year or 62,000-mile BRABUS Tuning Warranty.

View All BRABUS Inventory

Source: BRABUS

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