BRABUS collaborates with Aura Blockchain Consortium to enhance ownership.
If you’re looking for an avant-garde automotive masterpiece of customization work, BRABUS is the place to go. With an incredible lineup of high-performance, luxurious vehicles with unparalleled craftsmanship and design, BRABUS has earned a reputation as one of the world’s premier luxury custom manufacturers.
Now, owning a BRABUS vehicle is getting even better, as the manufacturer has announced a new collaboration with Aura Blockchain Consortium. The collaboration will add top-of-the-line NFC technology to BRABUS vehicles, which owners can use to certify their vehicles with digital proof of authenticity. In collaborating with Aura Blockchain Consortium, BRABUS joins companies like LVMH, Prada Group, and Cartier in using NFC technology in the luxury space.
As of the 2025 model year, every BRABUS Masterpiece vehicle will feature a “Digital Product Passport,” a blockchain-based certification of the vehicle’s authenticity and ownership. The Digital Product Passport, or DPP for short, is accessible through a specification badge inside the vehicle or with a dedicated wallet card that can be saved to any smartphone. With state-of-the-art NFC Technology from Aura Blockchain Consortium, BRABUS evolves the ownership experience of its BRABUS Masterpiece supercars even further.
