2023 is an important year for Aston Martin, and accordingly, the brand has lots in store.
It was on January 15, 1913, almost 110 years ago, when Lionel Martin and Robert Bamford came together, forging the partnership that would soon become Aston Martin, one of the most celebrated, revered, desired, and iconic brands in the automotive industry, known for performance prowess, superior style, and enviable luxury. To celebrate a century and a decade of automotive excellence, Aston Martin promises to kick off an entire year of anniversary celebrations in 2023, culminating in the reveal of a new model later this year, which promises to be exclusive and ultra-rare.
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Venues for Aston Martin’s 110th-anniversary celebrations will be this year’s British Grand Prix at Silverstone, this year’s Goodwood Festival of Speed, and of course the Pebble Beach Concours d’Elegance. The name of the anniversary campaign will be “Intensity: 110 Years in the Making.” Other anniversaries for the brand are happening this year, like the 100th anniversary of the still-surviving Aston Martin Razor Blade car from 1923, the 75th anniversary of the DB name, the 60th of the DB5, and the 20th of Aston Martin’s home in Caydon. Aston Martin says that in 2023, its 110th year will be just as exciting as its first.
Source: Aston Martin