Globally, 2024 was a year of transformation for Audi.
As one of the largest names in European automotive luxury, Audi has committed to being at the forefront of futuristic electrification, with a lineup that is expanding at a breakneck pace with the goal of providing customers with electric and combustion-powered options that are both packed with high-tech features and plush appointments. In 2024, the Audi Group delivered over 1.7 million vehicles globally, and that includes a total of 164,000 fully-electric examples, a decline of 8 percent compared to last year’s number.
The total amount of deliveries is down by 12 percent compared to the previous year, and Audi cites reasons like increased competition, a challenging economy, and limited part availability. In addition, the year is part of a period of transition for Audi, with 20 new models debuting between 2024 and 2025. However, despite challenges for Audi across its lineup and in global markets this past year, certain models showed success.
In the United States, Audi Sport’s more than 9,000 deliveries represented an increase of 4 percent compared to the year before, and represented its best year ever in the market. Overall, deliveries in Italy increased, including deliveries for electric vehicles. Along with Audi’s new lineup of electric vehicles, the Q5 sold well at 298,000 examples globally, along with the A6 at 244,000 and 215,000 Q3s. Despite challenges this past year, Audi continues to transform its lineup and looks forward to a 2025 with strength and innovation, especially as it gears up to enter the Formula 1 racing stage in 2026.
