Bentley Brings 18 Cars To Chauffeur Nominees At London’s MOBO Awards

Bentley sat among fellow stars at the MOBO Awards.

At a star-studded event like the MOBO awards, held at the OVO Arena Wembley in London, the nominees simply have to arrive in style, which is why Bentley stepped into the picture. At the center of the historic luxury brand’s participation in the event was Bentley’s BeUnited network, an internal initiative with a focus on minority equality within the Bentley brand as it works towards its goal of becoming the world’s most diverse luxury car manufacturer. The MOBO awards, standing for Music Of Black Origin, honor the creative efforts of black artists in various genres like hip-hop, R&B, grime, UK Drill, and more.

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With Bentley’s decades-long and prominent presence within various music subcultures, the 18 cars that the brand chauffeured award nominees in to Wembley fit right in, from the Flying Spur, present in its hybrid, Mulliner, and W12 variants, to the Bentayga in its new EWB body style, to the legendary but now-discontinued Mulsanne, the brand’s extravagant former V8-powered flagship. Present at the celebrations were artists like Eve, Little Simz, girl group FLO, singer Fireboy DML, and many more. For a celebration of diverse creativity, there wasn’t a brand better to take part in than Bentley, which is actively championing diversity within the luxury automotive industry.

Source: Bentley