Bentley and its very famous whisky partner come together for something unique.
Bentley is one of the world’s most iconic names in automotive luxury, and when Bentley partnered with a whisky brand, it needed a partner that was on equal footing in its own industry, which is why it turned to The Macallan. Both brands are known worldwide for combining futuristic innovation with respected and honored tradition to create timelessly exquisite products like The Macallan’s famous single malt whisky and Bentley’s incredible cars.
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The two brands came together as part of Bentley’s enormous presence at Monterey Car Week, and now they are coming together yet again to create something unique, their first product collaboration as partnered brands, a single malt whisky called The Macallan Horizon. The new design of the vessel for this whisky has been revealed, and it perfectly exemplifies both brands’ innovation, sustainability, and commitment to true luxury. The luxurious horizontal packaging that holds the hand-made glass bottle with a 180-degree twist pays homage to The Macallan’s famous Six Pillars that guide the brand by using six different sustainable materials including the glass that play an important role in both brands. These are: recycled copper from spirit stills coming from The Macallan’s former distillery, aluminum from Bentley’s production lines, recycled wood from both brands, and the world’s lowest CO2 leather, which comes from Scotland and is also used in Bentley’s new Bentley Mulliner Batur. The final piece of the puzzle is the whisky itself, and as it stands, the entire project is set to launch in the summer of next year, and when it does, the world of luxury will be changed forever.
Source: Bentley