BMW kicks off 2024 with a sales bump and a bold electric leap.
As the automotive industry rolls out of Q1 2024, many are reflecting on the successes and areas of improvement surrounding both ongoing vehicle manufacturers and future plans for enhancing mobility as a whole. With a strong position in the luxury car market, BMW of North America just reported promising Q1 2024 sales results for the U.S. The two main factors attributed to BMW’s successful sales strategy are its four fully electric U.S. models and the overall increase in EV deliveries. BMW’s first quarter in 2024 clocked in a solid 2.4% increase in U.S. sales with 84,475 vehicles driving off the lot, an uptick from last year’s 82,466 units.
Sebastian Mackensen, the top executive at BMW of North America, couldn’t hide his enthusiasm, banking on the diversity and sheer quality of BMW’s lineup to keep the brand ahead. Electric dreams are becoming a reality at BMW. The debut of the BMW i5 has electrified its lineup, joining forces with the i4, i7, and the iX to power a greener future. These electric marvels accounted for 12.7% of BMW’s total sales in the U.S. during the first quarter. The plot thickens with BMW’s plug-in hybrids with the BMW 550e on the horizon. View all BMWs for sale on duPont REGISTRY by clicking the link below.
Source: BMW