EV’s make for a good end to a challenging year.
In total for the year 2022, BMW sold 332,388 vehicles in the U.S., representing a slight decrease compared to last year’s total of 336,644, specifically a decrease of 1.3%. This decrease is indicative of the supply chain issues that spent the entire year plaguing the entire automotive industry, stalling deliveries and making for a challenging market. However, 101,738 of those vehicles delivered were in the fourth quarter alone, and BMW says that the introduction of various all-electric vehicles to the United States market was quite a positive contribution to the total sales for the year.
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March 2022 saw the introduction of the new BMW iX and i4 Gran Coupe to the United States market, and the flagship all-electric luxury sedan, the i7, joined the party in November. Sales for these electric vehicles in the fourth quarter of the year, at 8,689, came in higher than the previous three quarters of 2022 combined, with a total of 15,584 electric vehicles sold, a 4.7% share of the year’s sales. With BMW’s success in fully-electric vehicles, the manufacturer is also counting on hybrids, like the X5 xDrive45e, 330e, 530e, and the exciting new plug-in hybrid XM coming soon to continue driving success. An exciting part of BMW’s news for the domestic industry is the fact that 60% of BMW vehicles sold in the U.S. last year were made at the manufacturer’s Spartanburg, South Carolina plant. With the new XM being built there, even more success is yet to come in 2023.
Source: BMW