One of the greatest supermodels joins forces with BMW again.
The prestigious and anticipated Cannes Film Festival is set to take place this year from May 14 to May 25, and in its 77th year, the event is known for celebrating artful film and honoring filmmaking excellence, as well as gathering high-profile stars to the gorgeous French Riviera and showcasing high fashion.
One of the biggest names set to grace the upcoming Cannes Film Festival is Naomi Campbell, a fashion legend whose illustrious career as a supermodel not only stretches back decades but is integral in defining the supermodel as we know it. Last year, BMW joined forces with Naomi Campbell, with their collaboration centering on the new high-performance hybrid XM SUV. That partnership continues as BMW enters its third consecutive year of being an official automotive partner of the Cannes Film Festival.
The partnership includes Cannes Film Festival guests having electrified luxury mobility at their disposal courtesy of BMW, with shuttle services consisting of the BMW i7, iX, and i5 as well as the hybrid XM. However, this year, BMW is upping the ante alongside legendary supermodel Naomi Campbell, with the launch of the new one-off BMW XM Mystique Allure, inspired by her.
Both the BMW XM and Campbell through her storied modeling career showcase confidence, strength, and avant-garde design, and the new one-off BMW XM Mystique Allure is sure to showcase a beautiful blend between the histories, impact, and influence of each. With the beginning of the 2024 Cannes Film Festival approaching, the anticipation for the new one-off, and BMW’s continued partnership with Naomi Campbell is building.
Image Source: BMW
