BMW brings an extra dose of color to Coachella.
Coachella is one of the most anticipated events of the year for music and art enthusiasts, with the desert turning into a flourishing hub of creativity, fun, and performances from iconic artists. The festival is also known for bohemian outfits and unique style, full of color and energy, which BMW brought plenty of with its showcasing of its XM hybrid performance luxury SUV in various unique colors.
BMW proudly displayed the high-performance XM at Coachella, especially highlighting some of its most unique available paint colors, pulled from the BMW Individual palette. Urban Green, Petrol Mica Metallic, Anglesey Green Metallic, and Sepia Metallic all give the already avant-garde XM an even more unique and head-turning presence, and Coachella served as the perfect venue to showcase a vehicle that pushes the envelope when it comes to performance, luxury, and individuality.
2024 marks the sixth iteration of BMW’s partnership with Coachella, which shows both iconic brands come together based on their shared values of creativity, ingenuity and excellence. Being one of the music and art festival world’s most prominent and high-profile events, Coachella made for a perfect venue for BMW’s flagship luxury performance SUV: the XM, which boasts a 644-horsepower twin-turbocharged V8 hybrid powertrain capable of rocketing the vehicle from 0-60 in just 3.4 seconds. With performance, luxury, avant-garde design and bespoke style, the BMW XM in BMW Individual paint finishes made for a perfect addition to Coachella’s festivities.
Image Source: BMW
