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Bugatti Celebrates A Century In Haute Horology As A Hypercar Manufacturer

by Jordan Aquistapace
February 14, 2025
in Bugatti News, Watches
Experience the cutting-edge design of this futuristic car dashboard, crafted by a renowned hypercar manufacturer. With multiple circular dials for speed, fuel level, and temperature, plus a central digital speedometer reading 000 km/h, it's reminiscent of haute horology excellence.

From multi-million dollar hypercars to ultra-exclusive watches, Bugatti does it all.

For over 115 years, Bugatti has built a reputation as an ultra-luxury automotive marque focused on pushing the boundaries of speed. Along with its pursuit of performance is the hypercar manufacturer’s world-renowned craftsmanship, leaving no stone unturned with hand-building models like Bolide, Mistral, and Chiron. It’s the type of craftsmanship and attention to detail found in luxury watchmaking, which is why Bugatti’s involvement in horology dates back to 1925.

Discover the essence of vintage elegance in this Bugatti car interior, where a wooden steering wheel with a central clock is gracefully surrounded by classic gauges on a wooden dashboard.

From Mido watches gifted to Bugatti’s top drivers and mechanics to the bespoke dashboard clocks in the iconic Type 41 Royale, watchmaking and automotive excellence have gone hand in hand. The partnership continued with Breguet crafting on-board chronographs.These early collaborations set the stage for a lasting relationship between the marque and the world of horology, where craftsmanship and innovation seamlessly intersect.

A futuristic wristwatch with multiple dials and intricate gears on a textured black background, inspired by Bugatti's haute horology expertise.

Today, Bugatti’s dedication to pushing boundaries in cars and watches has grown stronger. The partnership with Parmigiani Fleurier in the 2000s introduced the Bugatti Type 370 as a timepiece as revolutionary as the Veyron. More recently, Bugatti joined forces with Jacob & Co. to create exclusive models inspired by its hypercars. From the Twin Turbo Furious Bugatti Edition to the Chiron Tourbillon, each watch showcases intricate design details taken directly from the cars. The latest reveal, the Bugatti Tourbillon timepiece, honors the next-generation hypercar with its look. View all Bugatti hypercars for sale on duPont REGISTRY by clicking the link below.

View All Bugatti Hypercars For Sale

 

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A vintage gold wristwatch with a mesh band is displayed alongside a photograph and a patterned booklet labeled "Mido," evoking the elegance found in haute horology.
A luxury wristwatch with a gold frame and blue strap, exuding haute horology through its intricate skeleton design that reveals the gears and mechanisms beneath.
This mechanical watch movement, a masterpiece of haute horology, showcases intricate visible gears and components. With a complex arrangement of cogs, screws, and a barrel set against a dark background, it echoes the precision and craftsmanship akin to that of a Bugatti hypercar.
This luxury watch by Bugatti boasts a unique, rose gold case with a visible internal mechanism. It features a textured brown leather strap and intricate openwork design, embodying the brand's hypercar manufacturer precision and haute horology craftsmanship.

Source: Bugatti

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