Bugatti’s evolved brand identity wins the Red Dot Design Award, highlighting its luxury and innovative design ethos.
Since its start in 1909, Bugatti has always represented a forward-thinking and innovative DNA, a legacy of its founder Ettore Bugatti. This pioneering spirit has seen the brand exceed its origins as a iconic hypercar manufacturer to emerge as a pivotal name in the luxury world. In 2023, Bugatti’s transformation and growth are celebrated with the prestigious Red Dot Design Award in the ‘Brands and Communication Design’ category, recognizing the brand’s evolving identity to avant-garde French luxury. Bugatti’s new corporate design, first unveiled in partner showrooms in July 2022, represents the principle of ‘Creating the Incomparable.’ This highlights Bugatti’s dedication to crafting bespoke multi-million dollar automotive masterpieces, offering exceptional experiences to its clientele.
The Red Dot Award, established in 1955 and known by its current title since 2000, is one of the world’s most prestigious design competitions. Annually, a panel of approximately 50 internationally recognized experts honors outstanding designs across three categories: Product Design, Brands & Communication Design, and Design Concept. These awards are more than a celebration of aesthetic appeal; they represent excellence in design and innovation. Bugatti’s recognition by the Red Dot Award is a testament to its enduring commitment to innovation and creativity. This award emphasizes the brand’s industry-wide recognition and its continuous drive to push the boundaries of design. View all Bugatti hypercars currently for sale on duPont REGISTRY by clicking the link below.
Source: Bugatti