Bugatti’s Hamburg showroom becomes home to a renewed Bugatti brand.
Especially with the introduction of its final model to be powered by the legendary W16 engine, Bugatti is undergoing sweeping change as a brand, and that change extends to its showrooms around the world. The Bugatti showroom in Hamburg, Germany is the latest to undergo this transformation, and part of the change involves moving to a new space. Located near the city’s airport, the 1,500-square-foot space is among the automotive world’s highest echelons.
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The new showroom was launched with an exclusive event, and the new Bugatti W16 Mistral was present for the festivities. Rare, exclusive, and undoubtedly historic, the new hypercar is everything that a Bugatti should be and more, which is why all 99 units were reserved incredibly quickly. The launch of the new Bugatti showroom in Hamburg marks the beginning of a new chapter that’s very different from anything Bugatti has done before, not just in Germany but all over the world, and we can’t wait to see it happen.
Source: Bugatti