Luxury cars and golf go hand in hand, and Lexus deepens its commitment to the sport.
Lexus, a brand synonymous with luxury automobiles, has hit another hole-in-one by signing Justin Suh, a rising star in the world of golf, as its latest ambassador. The partnership marks Lexus’ third addition to its golf ambassador program this year, fortifying an already strong lineup of athletic talent. This strategic move solidifies Lexus’ commitment to golf, a sport that aligns well with many luxury car enthusiasts.
Justin Suh is no newcomer to the greens; the 26-year-old has a decorated career that speaks volumes about his skill and determination. Hailing from San Jose, California, Suh’s journey began with early mentorship from his older sister, Hannah, and a rigorous self-study of Tiger Woods’ iconic swing. This strong foundation propelled him to a successful stint in college golf at the University of Southern California. There, he not only achieved the No. 1 spot in the World Amateur Golf Rankings but also nabbed the PAC 12 Player of the Year title in 2018.
Transitioning to a professional platform in 2018, Suh continued to shine. His 2022 season was a testament to his growing prowess, with ten top-10 finishes, a #1 position on the Korn Ferry Tour Points List, and the Korn Ferry Player of the Year accolade to boot. Not to mention, he emerged victorious in the season-ending Korn Ferry Tour Championship. Now residing in Las Vegas, Nevada, Suh is preparing to embark on his second year in the prestigious PGA TOUR come January 2024.
While Lexus remains steadfast in its longstanding partnership with the United States Golf Association (USGA), the automaker is keen to evolve alongside the sport. By aligning with Justin Suh, Lexus is embracing the future of golf. The partnership aims to engage younger and more diverse audiences, reflecting the changing demographics of golf enthusiasts and potential luxury car buyers alike. Lexus understands that to remain a leader in the luxury automotive sector, they must adapt and innovate, just like in the ever-evolving world of golf.
Justin Suh himself couldn’t be more thrilled about the collaboration. A long-time fan of the iconic Lexus brand, he expressed his honor in joining Lexus’ roster of elite athletes globally. His sentiment echoes the mutual respect and potential for growth that this partnership embodies. As Lexus continues to fine-tune its strategy for reaching key audiences through strategic partnerships, one thing remains clear: the brand’s dedication to golf is unwavering, and its alliance with Justin Suh is an ace move toward a promising future.