Famous singer and songwriter The Weeknd is now starring in a new ad campaign for the Mercedes-Benz EQC. I should also mention he was the Creative Directory as well. The main feature of the new campaign is a long-format commercial that tells a brief story of the Mercedes brand over the years.
In the commercial, found below, The Weeknd’s new “Blinding Lights” song plays in the background as Mercedes from various generations race across the screen. The German automaker is aiming to make the EQC not an “electric car” but a true Mercedes-Benz vehicle. Check it out for yourself down below.