This year, the Rodeo Drive Concours d’Elegance, held annually on Father’s Day, will turn 30. To celebrate this milestone, on Sunday, June 15, the heart of Beverly Hills will transform into an open-air exhibition of heritage and speed. This year’s theme is ‘Luxury in Motion’, and between 10:00 am and 4:00 pm, the palm-lined blocks of Rodeo Drive that are home to some of the world’s leading fashion houses and brands, will once again play host to the free-to-attend gathering of vintage classics, exotic supercars, and cutting-edge hypercars that many rarely see outside of private collections or museums.
Hosted by the City of Beverly Hills and the Rodeo Drive Committee, the show’s headline display will be O’Gara Coach Beverly Hills: the event’s presenting sponsor, a dominant force on the West Coast that deals in several high-end marques. Expect to find a spectacular array of some truly stunning automobiles in unique hues and bespoke specs from the likes of McLaren, Aston Martin, Rolls-Royce, Pagani, Bentley, and more. Making their North American public debut are two highly anticipated Lamborghinis: the all-new Temerario, Lambo’s next-gen hybrid supercar, and the Urus SE, the Italian brand’s first plug-in hybrid SUV.
Beyond the car show, you can also find a fleet of gourmet food trucks and fine dining options nearby. Interactive exhibits and a skills demo by the Beverly Hills Police Department Motor Unit round up the festivities. The event also carries a cause, with proceeds going towards supporting the Beverly Hills Police Foundation and Firefighters’ Association. A special fundraising event will be dedicated to restoring a retired 1975 Cadillac ambulance, a fitting nod to the city’s legacy of service and style.
With its blend of prestige, elegance, and high-octane thrills, the 2025 Rodeo Drive Concours d’Elegance is shaping up to be quite an event and a highlight this summer. If you’re in the L.A. area, this is one event that you won’t want to miss. If you wish to display your pride and joy at this prestigious venue, applications to enter your vehicle are now open.
Here’s all the action from last year’s event.
Source: Rodeo Drive BH, O’Gara Coach, Beverly Hills
