In a remarkable union spanning 60 years, two groundbreaking Ferrari models find a common bond in a distinct color, and a special history that involves Enzo Ferrari himself, and his family. Piero Ferrari chose a color tone called Verde Dora through the Tailor Made program, which adorned his personalized Purosangue. This unique shade was inspired by the color of his father, Enzo Ferrari’s 400 Superamerica. Though Piero has faint recollections of the car itself, the Dora Green hue left a lasting impression on his teenage mind. The 400 Superamerica, owned and driven by Enzo Ferrari between 1961 and 1962, possesses an air of mystery.
Distinguished by several modifications not found in the standard production car, Enzo’s Superamerica featured exclusive design elements in its front and rear suspension, which notably lacked the manufacturer’s branding. Additionally, the engine boasted a potent V12 with 340 horsepower, designed by Gioachino Colombo, and a displacement just shy of 4 liters. The gearbox and differential were also specially engineered to provide a more robust gear change. One could consider Enzo’s Superamerica as an experimental model, a vehicle the “Commendatore” personally tested while maintaining an emphasis on unique personalization. The car’s green bodywork color and refined beige leather interior contributed to its distinctiveness.
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The 400 Superamerica’s departure from tradition was much like the present-day Purosangue. Piero Ferrari, in collaboration with Tailor Made designers, has symbolically united the revolutionary aspects and individual styles of both vehicles. Verde Dora’s originality gives it a contemporary feel, while its delicate reflections accentuate the elegant lines of the first-ever four-door Ferrari. The decision to use carbon for the roof, instead of a panoramic glass roof, emphasizes the Purosangue’s racing nature. The harmonious blend of refinement and performance extends to the interior, where Jade brown leather creates a desirable ambiance. Carbon-fiber inserts on the dashboard and fascia, adorned with delicate copper borders, contribute to a sense of sporting luxury, echoing the spirit of Enzo’s 400 Superamerica.
Piero Ferrari’s understated choice to forgo traditional badges on the Purosangue’s flanks adds a touch of uniqueness, rooted in the confidence that a Ferrari is instantly recognizable, no matter the circumstance. Tailor Made’s raison d’être is to bring forth ever more personal and unmistakable models like this. The launch of the Purosangue has given rise to a new concept called the Couture Selection, inspired by the world of fashion and its seasonal and capsule collections.
The Couture Selection, tailored to each new model, embodies Tailor Made’s commitment to using innovative materials from new suppliers, ensuring each owner receives a unique and exclusive product. As each new model emerges, the Couture Selection incorporates the materials of its predecessor into one of the Classica, Inedita, or Scuderia collections within the extensive Tailor Made catalog. The development of the Couture Selection reflects Tailor Made’s unwavering dedication to creating cars that reflect their owners like finely-tailored suits, providing an unparalleled sense of fulfillment and control. Above all, this approach allows each individual to express their true self.
In the fusion of these two remarkable Ferraris, we witness the evolution of the brand’s technical prowess and the indomitable spirit that drives innovation. The Verde Dora color serves as a powerful reminder that the threads connecting the past and present run deep, perpetuating the legacy of excellence that defines Ferrari.
Sources: Ferrari via Ferrari Magazine
