Ferrari prepares to increase prices in response to coming tariffs.
Ferrari makes some of the most desirable, exclusive, powerful, beautiful, and of course, expensive sports cars and supercars on the market. With their impeccable engineering and icon status in the motorsport and automotive worlds, buying a Ferrari is an important milestone for many automotive enthusiasts, and one that will be different for Ferrari enthusiasts in the United States, due to the announcement of tariffs on cars imported from the EU.
In a new announcement from Ferrari, the manufacturer updated its commercial policy in response to the currently available information about the tariffs. Orders of cars imported before April 2 will remain unchanged, as will orders for 296, Roma, and SF90 model families.
However, for the remaining models in Ferrari’s current lineup, Ferrari will reflect the new import conditions on its pricing, with increases of up to 10 percent, in coordination with its dealer network. Meanwhile, Ferrari is confirming its financial targets for the year, with a potential risk of a 50 basis-point decrease on its profitability (EBIT/EBITDA) margins.
