Ferrari’s 2022 was great, and celebration is in order.
Ferrari is in a transformational period as a brand, and it has proven a successful time for the Prancing Horse. In the brand’s 2022 results report, it saw 13,221 cars be delivered in the year, representing an increase over 2021’s number by 18.5%. On the bottom line, Ferrari’s profit for 2022 eclipsed $1 billion, and net revenues for the year were at $5.5 billion. Better yet: Ferrari says that its order books for the coming year show strong demand, and given the reveals of new Ferrari models throughout last year, that is for good reason.
MUST READ: Rosso Corsa: A Look At Ferrari’s Historic Paint
The new 296 GTB and GTS, as well as the Purosangue show that Ferrari has big things in store for this year, and in order to kick off a year of further success and celebrate a highly successful 2022, Ferrari, according to a report by Bloomberg, will be awarding 5,000 employees with bonuses of up to roughly $15,000. The numbers prove that Ferrari deserves its place at the top of the automotive totem pole, and as 2023 starts, Ferrari hopes to keep it that way.
Source: Ferrari, Bloomberg
