Ferrari’s 2022 was great, and celebration is in order.
Ferrari is in a transformational period as a brand, and it has proven a successful time for the Prancing Horse. In the brand’s 2022 results report, it saw 13,221 cars be delivered in the year, representing an increase over 2021’s number by 18.5%. On the bottom line, Ferrari’s profit for 2022 eclipsed $1 billion, and net revenues for the year were at $5.5 billion. Better yet: Ferrari says that its order books for the coming year show strong demand, and given the reveals of new Ferrari models throughout last year, that is for good reason.
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The new 296 GTB and GTS, as well as the Purosangue show that Ferrari has big things in store for this year, and in order to kick off a year of further success and celebrate a highly successful 2022, Ferrari, according to a report by Bloomberg, will be awarding 5,000 employees with bonuses of up to roughly $15,000. The numbers prove that Ferrari deserves its place at the top of the automotive totem pole, and as 2023 starts, Ferrari hopes to keep it that way.
Source: Ferrari, Bloomberg