While many brands in the luxury and performance automotive world have revealed SUV models that combine luxury, performance, and practicality to the result of immense popularity and growth, Ferrari, with its historic and carefully-maintained reputation has been hesitant to do something similar. However, the iconic Italian name finally revealed the Purosangue last year, and the order books for the vehicle have shown it to be a massive success. Its incredible luxury, coach-style doors, and V12 engine make the Purosangue stand out among the crowd as a genuine Ferrari that is practical and luxurious.
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The unprecedented demand for the Purosangue caused Ferrari to pause orders for the vehicle, but the exceptional performance for the first quarter has resulted in Ferrari reopening the order books, which stretch into 2025, also with the recent introduction of the Roma Spider. Compared to the first quarter of 2022, total shipments of 3,567 cars represent a 9.7% increase, while revenues of $1.56 billion represent an amazing 20.5% increase. With incredible strength in its lineup and one of the most respected names in automotive history, Ferrari’s 2023 is off to a great start.
Sources: Ferrari