Miami’s Aventura Mall is a new place for Ferrari fashion.
Ferrari has launched its second American boutique since the brand updated its store concept in 2021, and this new store is located in Miami’s Aventura Mall. The boutique has officially opened ahead of the first Miami Formula 1 Grand Prix. The new store joins Ferrari’s boutiques in Maranello, Milan, and Los Angeles, and stocks Ferrari’s fashion and lifestyle products designed by Creative Director Rocco Iannone. These Ferrari collections are shown on the runway, and most recently at this past February’s Milan Fashion Week, and the items available in the collections include womenswear, menswear, and children’s clothing and accessories for various seasons and occasions.
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The storefront has been designed to seamlessly match the look and feel of the Italian and Los Angeles Ferrari locations, however, a few special Miami touches have been added because of Miami’s special place in the heart of the Ferrari brand. Just about everyone knows about the iconic image of the Miami Vice Ferrari Testarossa, and how Miami, Ferraris, and neon lights capture the essence of the 1980s for so many, and Ferrari pays homage to this with photography seen throughout the store. Ferrari’s incredible brand continues to take over the world, and Miami is its next stop along the way.
