The Volkswagen Group is electrifying the U.S. pickup and SUV market.
The Volkswagen Group portfolio is set to expand as it has been announced that a separate, independent company will be established in the United States with the goal of designing, engineering, and manufacturing pickup trucks and rugged SUVs (R-SUVs) for the American market. To do this, Volkswagen has decided to make use of a familiar and well-loved name here in the U.S., Scout, known for making iconic trucks and SUVs that served as a precursor to the many SUVs and trucks that we know and love today.
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The use of the Scout brand shows Volkswagen’s ambition towards becoming a relevant player in the popular and growing U.S. market for trucks and off-road-ready SUVs, and the group believes that success in this market is key to increasing profitability stateside, with a target market share of 10 percent. The first prototypes for the upcoming Scout electric R-SUV and pickup truck are said to be unveiled next year, and the Volkswagen Group is aiming at having them in production in 2026. It seems that just like these future vehicles, Volkswagen Group has decided that its route to U.S. success will be off the beaten path.
Source: Volkswagen Group
