Jaguar’s bold new vision breaks cover in Asia.
A dramatic and sudden rebranding with a new logo and a revamped aesthetic has put Jaguar at the forefront of headlines across the globe within the automotive universe. At the center of that rebrand is a new concept car that envisions the bold future of the historic British luxury manufacturer, the new Jaguar Type 00.
After debuting in Miami during last year’s Miami Art Week, the new concept has shown face at Paris Fashion Week, and also sat among Monaco’s ultra-luxurious yachts and exotic cars in the coastal city-state. Now, the buzzworthy and intriguing new vehicle has made its way to Asia for the first time, debuting as part of a new curated art space in Tokyo in collaboration with artist YOSHIROTTEN.
Located within Warehouse Terrada G3‑6F, the new exhibition not only proudly displays the iconoclastic Type 00 concept against a unique, artistically modernist backdrop, but it also reaffirms Jaguar’s commitment to the Japanese and Asian markets, which have been key regions for the manufacturer’s success over the years. Chaki Zulu, a renowned Japanese music producer, has also joined the collaboration to offer a unique sound experience to the space.
As Jaguar works to create a new vision for its historic brand that celebrates the rich past while also offering something new, different, and eye-catching, its new appearance in the ‘TOKYO FUTURE 00’ exhibition offers another perspective of Jaguar’s bold ambitions.
Image Source: Jaguar
