If your car company needs a nice boost, do what Lamborghini did. Adding an SUV to your lineup is a recipe for success. While the arrival of the Urus was certainly a statement to the world, their press release highlights improvements to each model. Starting with the most impressive data, eight consecutive years of growth have culminated in a 51% sales increase.
The home of the Raging Bull sold 3,815 cars in 2017 and 5,750 last year. This was facilitated by doubling the factory size to create a new assembly line for the Super SUV. The Urus attributed to 1,761 of those sales, certainly impressive for a new model. While they sell cars in 50 countries, the USA remains their most significant market by a long shot.
Ceo Stefano Domenicali has reason to celebrate. The Urus was also joined by the Aventador SVJ and the Huracan Performante Spyder. Lessons learned on both were used to develop the Huracan Evo in secret. They saved it for the new year to get 2019 off to a great start.
Domenicali had this to say: “In 2018, Lamborghini entered new dimensions. We delivered not only another sales but reached substantially new levels in surpassing by far the magic mark of 5,000 Lamborghinis sold. This quantum leap proves the sustainability of our product and commercial strategy. The performance is all the more remarkable as we mastered an unprecedented double challenge: constantly bringing new models and technologies to the super sports car market, while simultaneously managing doubled production capacities at our headquarters in Sant’Agata Bolognese. Right from its sales start, the new Super SUV Urus created enthusiastic market acceptance and broadened our customer base. We also significantly increased our high brand awareness, especially with the young generation, having multiplied our followership on our social media channels to more than 32 million. All this is a real team achievement and I would like to thank every Lamborghini team member for their inspiration and dedication to our brand.”
Unlike their Italian competitors, Lamborghini doesn’t limit their models production. If you can dream it, they will build it without any silly VIP list or prerequisites. Congrats to everyone at Sant’Agata Bolognese, how’s about a stick shift Huracan Spyder? Just kidding, their dual-clutch is perfect. If you don’t believe me click the link below and find out for yourself.
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