Lamborghini’s branding sees an intriguing change.
With over 60 years of history, Lamborghini has cemented a legacy as one of the world’s greatest supercar manufacturers, but it’s also become a symbol of futurism, pioneering engineering, and incredible innovation in the performance luxury car world. As it looks forward to an exciting future, with the introduction of its new hybrid flagship, the Revuelto, and also an upcoming replacement for the V10-powered Huracán, Lamborghini is at the beginning of a new chapter as a manufacturer, and a new logo is heralding that.
It’s been over 20 years since the last time Lamborghini’s logo was updated, and now, the latest redesign symbolizes Lamborghini’s brand values of bravery, authenticity, and unexpectedness. Together, the brand mission’s concept is “Driving Humans Beyond,” part of the larger Direzione Cor Tauri strategy that Lamborghini has started on the path of following, bringing the historic brand comfortably into the future.
The new logo features a bolder Lamborghini typeface than the predecessor, as well as simplified colors. In addition, the iconic bull will be featured in digital spaces by itself, without the shield, as a bold statement. To completely revamp the brand visually, Lamborghini has also created a new bespoke typeface for its materials, whose design is inspired by the elegance and futurism of the manufacturer’s iconic supercars. With a revamped brand and a new logo, Lamborghini is refreshed and ready to embrace the future.
Image Source: Lamborghini