Lamborghini enters a new era as a very strong brand.
With the delivery of the final Lamborghini Aventador Ultimae, the brand has bid farewell finally to the “pure” naturally-aspirated V12 that has personified its flagship models for the overwhelming majority of its history. However, as bittersweet as that goodbye is, it means opening a new and unique chapter that has new and different approaches to performance and luxury coming to the Fighting Bull brand. In the first 9 months of the year, Lamborghini achieved deliveries increased by 8 percent over the same period last year, and that’s just the beginning of the good news so far.
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Planning to hybridize the entire range by 2024, Lamborghini begins its journey towards that goal financially strong, with turnover increased by 30.1 percent compared to 2021’s equivalent period, and profit for the period increasing by an incredible 68.5 percent in turn. For this success, Lamborghini credits an increase in the volume of sales, as well as an increase in revenue per car due to customization and the range to choose from, as well as favorable currency exchange rates. With two new Urus models introduced recently, the Performante and the S, Lamborghini plans to end the year even stronger, teasing an off-road capable Huracan that will serve as the swan-song for the pure naturally aspirated engine for Lamborghini at Art Basel Miami.
Source: Lamborghini