Lamborghini partners with CSR Racing to feature the SC63 race car in the popular smartphone game!
Lamborghini is shifting gears in the digital realm by teaming up with Zynga Inc., the software giant behind CSR Racing (CSR). The fuel-driven partnership welcomes CSR Racing as an official partner of Lamborghini Squadra Corse. This collaboration is set to rev up as Lamborghini makes its debut in the prestigious FIA World Endurance Championship (WEC) and the IMSA WeatherTech SportsCar Championship. CSR2, developed by Zynga’s subsidiary NaturalMotion, is a popular, free-to-play mobile racing game franchise. Known for its customizable features and immersive gameplay, CSR2 has been a fan favorite since its launch in 2012. Now, it’s set to feature the Lamborghini SC63 LMDh prototype, a powerhouse set to compete in the Hypercar and Grand Tourer Prototype (GTP) classes of FIA WEC and IMSA in 2024. This partnership brings an exciting dimension to CSR 2, as players can race virtual versions of the SC63 and Lamborghini Iron Lynx drivers. Imagine racing the LMDh prototypes in iconic events like the Daytona 24 Hours and the 24 Hours of Le Mans, all from your smartphone!
Additionally, CSR 2 branding will be displayed on the Lamborghini Iron Lynx race cars, driver overalls, and team uniforms throughout the 2024 season and beyond. Christian Mastro, Automobili Lamborghini’s Marketing Director, expressed his excitement about the partnership, highlighting the alignment of CSR 2’s world-class excellence with Lamborghini’s racing ambitions. Similarly, Julian Widdows, Senior Vice President of Racing at NaturalMotion, celebrated the merging of digital and real-world racing, allowing fans to engage with Lamborghini’s racing division in a uniquely interactive way. CSR Racing 2 is available for free on the App Store and Google Play, offering fans an immersive and engaging way to experience Lamborghini’s latest racing adventures. View all Lamborghini supercars and hypercars for sale on duPont REGISTRY by clicking the link below or learn how to sell your Lamborghini today.
Source: Lamborghini